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February 2015

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30

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FEBRUARY 2015

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JEWELRY

SHOWCASE

MAGAZINE.COM

12

Whether your customers prefer

traditional silk knots, swivel bar

styles that toggle into place or

double paneled models with

twice the artistic impact, one

thing is for sure - cuff links

continue

to remain a sartorial medium

of art that allow the wearer to

express their individuality in a

variety of ways.

Cuff links are thought to have

debuted in the 1600’s, a useful

adornment that developed with

the evolution of the men’s shirt,

or more importantly, their cuffs.

According to The New York

Times, the first appearance of cuffs was

in the early 1500’s when small ruffles

were stitched onto the wristbands of

men’s shirts. Those wristbands featured

small holes and the wearer

would threat thin ribbons through the

shirts as a method of keeping their

sleeves closed.

Over time, men began joining buttons

together with a small chain and using

them to keep their sleeves fastened

and by the 1700’s there were some who

painted miniature portraits onto those

buttons, turning their sleeve fasteners

into something that was both artistic

and functional. As the 1800’s rolled

around, shirts continued to evolve and

cuffs as we know them know began

making their appearances. With the

emphasis on formality in that era, cuffs

were starched, making them stiff,

rendering buttons impractical. While

early cuff links were simple and

practical, the Prince of Wales, who later

became known as Edward VII, wore

bold Faberge cuff links, transforminh

the humble fastener into a fashion

accessory, setting into motion a sartorial

trend that continues

until this very day.

In the ensuing years,

most shirts were made

buttonless, with many,

including women,

jumping

on the cuff link

bandwagon.

Ironically, it was the

Duke of Windsor, who

himself was a cuff link

wearer, who caused

cuff link to fall out of favor. The Duke,

considered to be a male fashion icon,

favored casual wear and as sport shirts

were invented in the early 20th century,

un-starched cuffs became the norm,

eliminating the need for cuff links in

typical day to day

wear.

Thankfully, fashion is a cyclical business

and by the 1950’s men once again

developed an interest in fashion

accessories. As tie pins, money clips

and cigarette lighters came in vogue,

cuff links were once again back in

style, falling in and out of favor as the

decades rolled by throughout the end of

the 20th century.

Typically associated with both luxury

and formality, cuff links give the wearer

an opportunity to put his own sartorial

stamp on his ensemble and make it

totally unique and an expressional

of his own personal style. Despite their

diminutive size, cuff links have become

a medium of expression that come in all

shapes and sizes and may be adorned

with precious and

semiprecious stones and made out of

gold, silver, enamel, silk, horsehair or any

material

imaginable. While some favor cuff links

with functionality (wrist watch cuff links,

lighter cuff

links or level cuff links) others like to take

their cuff links

high tech with

USB flash drive

cuff links and

QR code cuff

links. From the

more formal

monogrammed,

initialed or jewel

emblazoned

cuff links to

trendy styles

incorporating

mustaches, drums, skulls, Harry Potter

Lego figurines and Rubik’s cubes, cuff

links make a fashion statement for all

the world to see. Even quirky cuff links

have made it to the big leagues, with

continued on page 48