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M
ove over White and Yellow, Meet your
new neighbor!!
The name is Rose…Rose Gold.
First Name: Rose – Last Name: Gold
Ok, Ok, Not so new but gaining just as
much attention these days as white and yel-
low. Where does new popularity stem from
you say?
The rise of blush and nude shades in the
industry has spurred the demand for Rose
Gold jewelry. Rose
Gold has its own unique blush tone that
makes a statement, not only in a jewelry
showcase but on a woman. The shade not
only looks good on its own but also looks
fantastic with gemstones and diamonds.
The demand for Rose Gold is an eye open-
er for retailers. Including Rose into into your
assortment allows the consumer to have
new options they may have not considered
before. Some of these options include:
1) Having choices of what color metal is
mostflattering on your customer.
2) Layering options for stackable rings
and bracelets.
3) Mixing metal colors, because Rose is
very complimentary as a tri-color or two-
tone option.
Everyone loves a comeback and Rose
Gold is doing just such without taking any
attention away from our white and yellow
counterparts. It is certainly a metal that gets
a fair amount of attention and its coming
Hot…Red Hot!
May Samuel
VP Merchandising
Midas Chain
YOUR
MAKING
ME
BLUSH
8 7 7 - 6 4 3 - 2 7 6 5
w w w . m i d a s c h a i n . c o m
s a l e s @m i d a s c h a i n . c o m
MA K E Y O U R H E A RT R A C E