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J EWE L R Y
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Dear Readers,
As we start the New Year, we devote this issue to
the beautiful and luxurious
EMERALD
. Discovered
more than 4000 years ago, the green gem has cap-
tured the imagination and hearts of people ever since.
Today, mined in various places around the globe,
the gem is a favorite of many of the world’s talented
jewelry designers. We feature some of these exquisite
creations in the
Extraordinary Emeralds
pages in the
On Trend
section of this issue.
In December, we featured a summary of the
very
First International Emerald Symposium
that
took place in Bogotá, Colombia last October. This
issue continues with my report on the visit to several
of the nation’s most important emerald mines, which
some of the symposium attendees and myself were
invited to experience after the conference.
This particular mine trip was most interesting and
informative and one that really gives new meaning to
what’s behind the term
mine to market.
Along with
details of the mines and the area, my report offers a bit
of history about Colombia’s turbulent emerald saga
and the evolution of emerald mining in that nation.
In keeping with the emerald theme, gemologist
and writer, Barbara Wheat, showcases some rare and
unique emeralds in the
Gemstone
section with her
article that describes
The Amazing Trapiche
.
In the same section, Dr. Pornsawat Wathanakul,
director of Bangkok’s Gem& Jewelry Institute ofThai-
land, talks about how emeralds are treated, in my in-
terview with her on
What’s in Your Emerald?
As usual, our highly appreciated marketing section
features a very informative and useful article by noted
brand architect, Dan Scott. This month he interviews
Ryan Kuglar, founder and president of the Los Ange-
les-based entertainment and innovation group, Ideal
Content, the creator of the original
Video Brochure.
This innovative marketing tool has far-reaching pos-
sibilities for the jewelry industry and you won’t want to
miss Dan’s article,
The Marketing Jewel of the Moment.
Dan continues to receive comments from you, our
readers, on his articles, and we are delighted that you
find them helpful. If there are any topics of special in-
terest in the social media realm, please let him know.
The
Emerald
Edition
Cynthia
Cynthia Unninayar
Editor
To enter the emerald mines in Colombia, we had to suit up in the
appropriate gear. In all the mines, water drains through the mountains
and covers the floor of the tunnels, despite the pumps that work to keep
the levels down, making high rubber boots clearly imperative. The black
powdery slate along the tunnel walls soon turned our gloves black, as well
as any clothing that touched them. Since many tunnels were quite narrow
with low ceilings, the hard hats and lights were also essential. Shown with
me in this photo is Dacques Nini, a gem dealer and jewelry designer from
Houston, as we prepare to enter the Manantial mine in Chivor.
J
S
e d i tor ’ s l e t t e r
Happy New Ye a r !
Be one of a kind
…
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